Biashara Club

An innovative product needs to be marketed to increase chances of its uptake. To convince customers to buy your product or service, they need to know that it exists. The objective of these lessons is to provide you with an understanding of the buying patterns of customers, while looking at the psychology behind certain marketing techniques, making you a better sales person.

What we will cover in the course: –

  • Definition of marketing
  • Importance of marketing
  • Defining the customer
  • Value proposition
  • Market research
  • Introduction to the 7 Ps of marketing
  • Product
  • Price
  • Place
  • Promotion
  • People
  • Process
  • Physical evidence
  • Preparing marketing plan

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The process of planning, organizing, controlling and monitoring your financial resources is imperative in the efficient running of your business, and in effect its continuity.  Learn how to properly manage your finances for the longevity of your enterprise.

What we will cover in the course: –

  • Separation of business and personal finances
  • How to invest
  • What to invest in
  • When to invest

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Good record keeping is vital for your business. It gives you a reference point for all your business operations, allowing you to make informed decisions for your organization. Learn all the workings of proper record keeping and improve and grow your business.

What we will cover in the course: –

  • Definition of record keeping
  • Importance of record keeping
  • Simple record keeping system
  • Types of business transactions
  • Classification of accounts
  • Balance sheet
  • Profit and loss statements
  • Interpreting financial statements
  • Application – institution of a simple record keeping system (manual or digital)

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Money makes the world go round. How are you handling credit and is it working for you or is it detrimental to your business? Learn about good and bad credit and everything in between, including what is required of you to be compliant with credit policies.

What we will cover in the course: –

  • Definition of credit and credit management
  • Purpose of credit
  • Requirements from financial institutions
  • Credit Reference Bureau
  • Loan management
  • Preparation for loan application

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