Reporting to the Marketing Manager, the role holder is expected to have the breadth and depth to develop and implement effective brand strategies for several business segments. The senior brand manager will be achieved by leading the development and execution of all the brand plans and marketing initiatives within the business.
These brand plans are developed in collaboration with the Business Unit teams and are aimed at creating awareness and uptake of the existing and/or new products and services, to deliver on the Bank’s growth strategy and overall organization strategy dubbed Transforming Today Together. This role is a senior role, and the incumbent must be able to build relationships with Business leaders and proactively understand the business they support and bring new ideas and ways to drive business growth
Key Responsibilities
- Developing annual brand plans for differentiated complex and diverse product lines, as well as executing tactical initiatives for the products’ marketing in a seamless manner.
- Working closely with relevant departments and business units, convene quarterly site visits across all branches, with relevant vendors, to ensure the standards of the brand are always maintained across all brand touch points.
- Develop and leverage strategic partnerships to catalyze product branding, visibility, and uptake across the target markets.
- Work collaboratively with the Group Marketing & Communications teams to bring the approved marketing programs to life i.e., events, digital marketing, communications, PR support, etc.
- Responsible for budget planning, control, and expense tracking of all projects to ensure they are delivered within budget, and within policy, to meet the objectives across their Business Units.
- Uphold the brand guidelines across the Group and all business units as well as all Bank’s touch points, communicating across the business as a champion of the company’s brand guidelines, solidifying partnerships with business unit leaders to secure brand identity and maintain brand integrity.
- Reviewing and enhancing all communication materials and collateral within the business to ensure adherence and consistency to the overall Brand Positioning, Values, and Identity Standards.
- Convening regular progress review meetings with advertising, media, PR, and experiential agencies, to ensure tracking of all ongoing projects, and manage work progress on an ongoing basis.
- Continuous monitoring of third-party performance and sharing findings to inform annual reviews and SLA management.
- Continuous evaluation of all marketing activities (including activation analysis, advertising campaigns, return on investment etc.) and ensuring documentation of learnings and ensuring they are factored in the development of subsequent initiatives
The Person
For the above position, the successful applicant should have the following:
- Bachelor’s degree in marketing, Advertising or Business Management or any relevant area.
- 6 years Managing a brand or product portfolio and supported by a track record.
- 4 years Planning and organizing experience with working proficiency in Project Management skills.
- 4 years Communication & Presentation Skills.
- 2 years Managing teams.
The above position is a demanding role for which the Bank will provide a competitive remuneration package to the successful candidate. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please log in to our Recruitment portal and submit your application with a detailed CV.
To be considered your application must be received by Wednesday 7th August 2024
Qualified candidates with disability are encouraged to apply.
Only short-listed candidates will be contacted.
