Assistant Brand Manager, Brand Sponsorships & Activations

Reporting to the Senior Brand Manager, Brand Sponsorships & Activations, the role supports the development, activation and performance management of KCB’s sponsorship and brand activation portfolio. The role helps transform sponsorship rights and brand platforms into distinctive customer experiences, integrated marketing campaigns and measurable commercial opportunities that strengthen brand equity, deepen customer engagement, drive product uptake and generate qualified business leads. The sponsorship portfolio may include sports, business, youth and education programmes, lifestyle and entertainment properties, and community-based partnerships. Brand activations may include market and regional activations, product showcases, customer acquisition drives, fan engagement, hospitality experiences, experiential events and road shows.

Key Responsibilities

• Support the execution of sponsorship and brand activation programmes aligned with the KCB Brand Strategy including KCB’s Motorsports, Golf, and Athletics.
• Develop creative activation concepts and integrated campaign plans that bring sports sponsorships platforms to life across experiential and customer engagement channels.
• Design relevant and memorable customer experiences, including fan engagement, product showcases, market activations and other experiential initiatives.
• Partner with business, product, sales and customer teams to commercialise sponsorships and activations.
• Collaborate with media, public relations, digital, content and creative teams to amplify sponsorship properties and activations
• Monitor and evaluate sponsorship and activation performance using agreed brand, customer, commercial, media and engagement indicators, and translate results into actionable insights and recommendations.
• Manage approved budgets and essential programme governance requirements, including expenditure tracking, supplier coordination, approvals and the necessary Procurement and Finance processes.
• Identify relevant market opportunities, strategic partnerships and engagement platforms that can strengthen KCB’s brand visibility, relevance and customer connection.
• Prepare comprehensive post-activation reports, including performance results, customer feedback, commercial outcomes, key insights and recommendations for future improvement.
• Maintain accurate administrative records, including contracts, approvals, purchase orders, invoices, activation schedules and performance reports.

The Person

For the above position, the successful applicant should have the following:

Academic & Professional

The above position is a demanding role for which the Bank will provide a competitive remuneration package to the successful candidate. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please log in to our Recruitment portal and submit your application with a detailed CV.

To be considered your application must be received by Friday, 28th August 2026.

Qualified candidates with a disability are encouraged to apply.

Only short-listed candidates will be contacted.