Brand Manager, Business Marketing

Reporting to the Marketing Manager, the role holder is expected to have the breadth and depth to develop and implement strategies for several business segments. At this level they must also be able to oversee a wide array of roles including branding, communication, product development, online and offline promotions and commission market research. They would achieve this by leading the development and execution of all the brand plans and marketing initiatives within business and support units. These brand plans are developed in collaboration with the Business Unit heads and are aimed at creating awareness and uptake of the existing and/or new products and services, to deliver on the Bank’s growth strategy and overall Business unit objectives. This role is a senior role, and the incumbent must be able to build relationships with Business leaders and hold their own by proactively understanding their business and bringing new ideas to them instead of just ‘order’ taking.

Key Responsibilities

  • Developing annual brand plans for differentiated complex and diverse product lines, as well as executing tactical initiatives for the products’ marketing in a seamless manner.
  • Working closely with relevant departments and business units, convene quarterly site visits across all branches, with relevant vendors, to ensure the standards of the brand are maintained at all times across all brand touch points.
  • Develop and leverage on strategic partnerships to catalyze product branding, visibility and uptake across the target markets.
  • Work collaboratively with the MCC teams to bring the approved marketing programs to life i.e. events, digital marketing, communications, PR support, etc.
  • Responsible for budget planning, control and expense tracking of all projects to ensure they are delivered within budget, and within policy, to meet the objectives across their Business Units.
  • Uphold the brand guidelines across the Group and all business units as well as all Bank’s touch points, communicating across the business as a champion of the company’s brand guidelines, solidifying partnerships with business unit leaders to secure brand identity and maintain brand integrity
  • Reviewing and enhancing all communication materials and collateral within the business to ensure adherence and consistency to the overall Brand Positioning, Values and Identity Standards.
  • Convening regular progress review meetings with advertising, media, PR and experiential agencies, to ensure tracking of all ongoing projects, and manage work progress on an ongoing basis.
  • Continuous monitoring of 3rd party performance and sharing findings to inform annual reviews and SLA management.
  • Continuous evaluation of all marketing activities (including activation analysis, advertising campaigns, return on investment etc) – documenting learning’s and ensuring they are factored in the development of subsequent initiatives. 

The Person

For the above position, the successful applicant should have the following:

  • A bachelor’s degree in marketing, Advertising or Business-related degree
  • At Least 5 years’ experience managing a brand or product portfolio and supported by a track record.
  • At Least 2 years’ experience in Creative Agency.

The above position is a demanding role for which the Bank will provide a competitive remuneration package to the successful candidate. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please log in to our Recruitment portal and submit your application with a detailed CV.

To be considered your application must be received by Monday 29th May 2023

Qualified candidates with disability are encouraged to apply.

Only short-listed candidates will be contacted.

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Uploaded: 2023-05-17 00:00:00 Deadline: 2023-05-29 00:00:00 Reference Number: 488