Marketing Manager, Brand Experience

Reporting to the Head, Integrated Marketing Communications, the Marketing Manager, Brand Experience shall be responsible for designing, developing, and executing seamless events, activations that leave consumers with memorable experiences of KCB brand across various touch points. 

Key Responsibilities 

• Deliver the sports sponsorship strategy through execution of Rally, Golf, KCB Sports teams and other sports platforms ensuring assets are optimized for brand love and commercialization.  
• Develop brand experience strategies to increase brand visibility, engagement, and revenue across key priority customer value propositions.  
• Integrate Brand Experiences across multiple touchpoints in the business to ensure high levels of visibility, interaction, and engagement internally and externally. 
• Provide technical expertise and tool kits to Group Subsidiaries in developing and executing effective brand experience strategies with a smart nexus between Group-wide and localized branding. 
• Ensure that all branding and marketing activities, including events and market activations, embed the desired brand identity and experience. 
• Ensure execution of all sponsorships, events and partner interactions comply to the KCB brand strategy and group brand management policies; maintain proper governance and compliance. 
• Develop event and partnerships budget forecasts based on pre agreed deliverables; ensure adherence to budgets, reputational risks by engaging widely and building in mitigations. 
• Design and develop effective tools and intelligence needed to track, monitor, and measure performance of the brand experience strategy as well as document lessons and case studies to develop best practice.  
• Conduct effective consumer research and insights that reveal hidden and unhidden customer insights on the brand and develop effective brand engagement metrics that shall be used to measure the brand fitness across all channels of communication; includes metrics for tracking brand funnel from awareness to advocacy. 
• Provide leadership, coach and inspire Sports Sponsorship and Activation team members ensuring brilliant execution across all projects.  

The Person  

For the above position, the successful applicant should have the following: 

• A bachelor’s degree in marketing, Advertising or Business Management. 
• CIM Professional certification 
• At least 8 years’ experience in Brand Communications and Management. 
• At least 6 years’ experience in multi-channel marketing. 
• At least 6 years’ experience in Agency/partnerships management. 
• At least 4 years’ experience in Market research and analytics 

• At Least 4 years’ experience in Sports Sponsorship Marketing/Management. 
• At Least 4 years’ experience in Budget management 
• At Least 4 years’ experience in Strategy development  
• At Least 2 years’ experience in Employee brand advocacy. 
• At Least 2 years’ experience in Change management. 
• At Least 2 years’ experience in FMCG Experience 

The above position is a demanding role for which the Bank will provide a competitive remuneration package to the successful candidate. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please log in to our Recruitment portal and submit your application with a detailed CV. 

To be considered your application must be received by Friday 8th March 2024 

Qualified candidates with disability are encouraged to apply. 

Only short-listed candidates will be contacted.