BANK

Marketing Manager- Business Functions

Reporting to the Head of Marketing, Business & Non-Business Functions, this position is responsible for leading and guiding brand teams to ensure flawless execution of all Business marketing initiatives across business (growth) functions. This includes co-creating annual strategies with assigned Business teams and ensuring robust execution to drive business growth while meeting consumer needs and positioning the KCB brand appropriately.

Key Responsibilities

  • Oversee and lead the execution of comprehensive Brand Plan strategy supported and co-created with assigned business units, whilst ensuring alignment with the KCB Group brand strategy, KCB Group marketing policies and procedures, leveraging market insights and trends to drive business growth.
  • Lead the commercialization of new products and services, overseeing product launches, pricing strategies, and promotional activities to maximize sales and market penetration in markets KCB Group has presence.
  • Work with product owners and assigned business teams to develop appropriate and responsive systems and tools to market bank products and services within the Business Functions.
  • Ensure appropriate application of brand usage guidelines, group marketing policies in the marketing of Banks products and services as developed by the Business functions; work with marketing managers across the Subsidiaries to ensure consistency in the marketing of products and services across the Group whilst attending to local uniqueness. 
  • As part of the marketing team center of excellence, provide expert support to Group Subsidiaries in developing effective marketing strategies for relevant Business Functions within the Subsidiaries.
  • Utilize data-driven insights and metrics to evaluate marketing performance, identify areas for improvement, and optimize strategies for maximum Return on Investment.
  • Develop appropriate metrics and dashboards to measure impact of marketing activities to the bottom line.
  • Cultivate and maintain strong relationships with key stakeholders eg agencies supporting own area and challenge the agency to ensure best possible output on the brand/s by ensuring the attainment of innovative media plans and creative material, which exhibit clear understanding of brand values, consumer motivation and competitive context. 
  • Effective management of the marketing budget allocated to own area. 
  • Provide guidance, mentorship, and direction to the marketing team, fostering a collaborative and high-performance culture focused on achieving results. 

The Person

For the above position, the successful applicant should have the following:

Academic Qualifications:

  • Bachelor's degree in Bachelor of Commerce – Marketing, Business Management, or any other related field.
  • Professional Certification, CIM added advantage.
  • MBA is an added advantage. 

Experience Required

  • 8 years’ experience in marketing/brands management.
  • 6 years’ experience in marketing campaigns.
  • 6 years leading teams.
  • 6 years stakeholder management/relationship management.
  • 5 years product development
  • 4 years Marketing agency management.
  • 4 years in Market research and analytics
  • 4 years in digital Marketing.
  • 4 years Communications 
  • 4 years budget management

The above position is a demanding role for which the Bank will provide a competitive remuneration package to the successful candidate. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please log in to our Recruitment portal and submit your application with a detailed CV.

 

To be considered your application must be received by Friday 31st May 2024

Qualified candidates with disability are encouraged to apply.

Only short-listed candidates will be contacted.

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Uploaded: 2024-05-21 00:00:00 Deadline: 2024-05-31 00:00:00 Reference Number: 2690