BANK

Brand Manager

Reporting to the Marketing Manager, the Brand Manager is responsible for supporting the development and execution of brand plans for select divisions, including MSME, Corporate Banking, Treasury, KCB Bancassurance, Asset Management, Investment Banking, and Group subsidiaries. The Brand Manager is responsible for understanding market insights and customer needs to develop and execute effective brand strategies and ensure that products and services within their domain resonate with current and potential customers. This role involves creating cohesive and impactful marketing campaigns to promote the brand and generate brand engagement.

Key Responsibilities

  • Development and execution of holistic brand plans for the assigned business units, clearly articulating a breadth of thinking across all marketing disciplines.
  • Work closely with the unit heads, product development teams, sales teams and other internal key stakeholders to support the achievement of the business objectives.
  • Develop briefs for campaigns in line with the business and brand objectives.
  • Work with partner agencies and suppliers to ensure timely execution of projects and campaigns with the aim of achieving the business and brand objectives.
  • Regular performance tracking and compilation of reports on each branding/marketing activity that is circulated to the respective stakeholders.
  • Coordinate partner agencies and suppliers to execute product activations for the products effectively within set timelines.
  • Monitor assigned budgets and reconciling the same monthly with Finance whilst ensuring quality relationship management with branding service providers for own area.
  • Monitor assigned budgets and reconciling the same monthly with Finance.
  • Utilize research reports such as Brand Tracker, Usage and Attitude surveys and product specific surveys to inform and develop marketing plans.
  • Track and analyze assigned product performance through sales numbers and value, monthly Share of Voice (SOV) and monthly competitor advertising and industry trends and utilize to prepare monthly reports with recommendations to line manager.
  • Build effective and meaningful relationships internally and externally in a bid to grow brand affinity and brand value of business areas

The Person

For the above position, the successful applicant should have the following:

  • Bachelor’s degree in marketing, Advertising or Business management
  • Professional Qualification will be an added advantage
  • Master's degree will be added advantage
  • At least 4 years in Brands management
  • At least 3 years in portfolio management.
  • At least 3 years in agency management
  • At least 1 year managing teams.
  • At least 3 years Planning and organising experience with working proficiency in Project Management skills
  • At least 3 years Presentation Skills
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The above position is a demanding role for which the Bank will provide a competitive remuneration package to the successful candidate. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please log in to our Recruitment portal and submit your application with a detailed CV.

 

To be considered your application must be received by Friday 26th July 2024

Qualified candidates with disability are encouraged to apply.

Only short-listed candidates will be contacted.

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Uploaded: 2024-07-16 00:00:00 Deadline: 2024-07-26 00:00:00 Reference Number: 2880